Monday, June 14, 2010

‘TeenRing over Flowers’ - Boys Over Flowers first CF!

LG Telecom reveals TeenRing teaser CF on 9th February that features Boys Over Flowers main characters Goo Joon Pyo, Geum Jan Di and So Yi Jung.

http://www.youtube.com/watch?v=AWUYW2OflFQ&eurl=http://



The phone ‘TeenRing’ is aimed at the teenage consumer level and had borrowed the popularity of KBS ongoing idol drama Boys Over Flowers to leverage the product.

The teaser CF was revealed after Boys Over Flowers episode 11 on 9th February and ‘TeenRing over Flowers’ becamethe #1 search on naver site.

Especially on the microsite (http://teenring.lgtelecom.com), the number of visit hits has been incredible. The sever usage on the site increased 7 times. And after the release of the CF, Korean netizens had posted still cuts to the CF on their blogs. The CF instantly became the hot topic amongst netizens.

There are plans for this microsite to update on ‘TeenRing’ CF videos, making videos and also the other related videos to the drama in the future. They are also introducing a series of animations for the main characters Goo Joon Pyo, Geum Jan Di and So Yi Jung for its phone users.

The video to the making of the CF was also revealed after Boys Over Flowers episode 12 on 10th February.

http://www.youtube.com/watch?v=_I4G9J9SIDY&eurl=



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